Matthew Stevens Crittenden founded MSC Design in 2005 with the goal of creating thoughtful, functional, and enduring spaces that support both brand identity and operational success. As a licensed architect, Matthew brings a deep understanding of how buildings perform. As a designer, he focuses on creating environments that are welcoming, memorable, and highly executable.

With nearly three decades of experience, Matthew has led the design and development of restaurants, hospitality venues, retail spaces, senior living facilities, luxury condominiums, and private residences. A significant portion of his work has focused on fast-casual and full-service restaurant brands, where he has helped clients establish, refine, and expand their brand presence across multiple locations.

Matthew believes great design is a collaborative process. He works closely with clients from conceptual design through construction, ensuring that each project aligns with brand standards, operational needs, schedules, and budgets. His hands-on, inclusive approach has resulted in long-standing client relationships, particularly within the hospitality industry, where many of MSC Design’s earliest clients continue to partner with the firm today.

Education: Texas A&M University, Magna Cum Laude

License/Certification:
Architect, State of Texas 20126 /Arkansas 912133 / Arizona 84647
National Council of Architectural Registration Boards certificate 105092

Professional and Community Involvement:
Matthew is committed to serving both the profession and the broader community. He actively supports and volunteers with organizations including Operation Care International, The St. Vincent de Paul Society, St. Jude Children’s Research Hospital, The North Texas Food Bank, Knights of Columbus, Hugs Café, Architecture and Industry Advisory Council at Texas A&M University, and Dallas Real Estate Ministries.

Personal:
A native Texan and proud Aggie, Matthew enjoys classic cars, photography, boating, and classic rock. He is a devoted father of two adult children and remains actively engaged in his faith and community.

Jeff Cain is a licensed architect with more than three decades of experience delivering projects across healthcare, retail, hospitality, commercial, and multifamily environments. Known for his methodical approach and deep technical expertise, Jeff brings a strong understanding of how buildings are planned, coordinated, and built.

Jeff has worked in small, mid-sized, and large fi rm environments, serving in roles ranging from project coordinator and designer to project architect and program manager. His experience includes healthcare and medical facilities, as well as retail and prototype development for national brands, supporting rollout and expansion across multiple locations. Jeff developed a passion for visiting job sites while working in construction in college, and he enjoys sharing it through teaching and mentoring others. He believes lessons learned (onsite and off) improve coordination and collaboration with clients, consultants, and contractors, enabling the translation of design intent into clear, concise, code-compliant drawings and better-built results.

Matt and Jeff met while students at Texas A&M University and have been best friends ever since. Jeff joined MSC Design in April 2025, where he continues to apply his steady, detail-oriented approach across hospitality, retail, and commercial spaces.

Education: Texas A&M University (1994)

License / Certification:
Registered Architect, State of Texas since 2002
Texas Dept of Licensing and Regulation – Registered Accessibility Specialist
(1997 - 2007)
Construction Specifications Institute, Dallas Chapter

Personal:
Jeff is a devoted husband and father to twin daughters. He enjoys college football, trying new beers, smoking meat, and traveling with his wife, Laurie.